San Francisco isn’t that big (it’s only about seven miles by seven miles), but it’s home to what can seem like millions of neighborhoods—each with their own distinct personality. As neighborhoods in the city get sectioned off into micro-neighborhoods at a rate that most locals can’t even keep up with, many of the long-standing neighborhood stereotypes haven’t gone anywhere.

But many of San Francisco’s neighborhoods have outgrown their well-known stereotypes and offer a lot more than their reputations suggest. We’ve debunked some of the four most popular San Francisco neighborhood stereotypes.

The Castro – One Big Party

The Castro San Francisco
The Castro San Francisco

The Castro is one of the city’s more famous neighborhoods, with historic roots in the gay rights movement and a prominent epicenter for LBGTQ activism. The streets here are vibrant, lined with rainbow flags and home to colorful parades, festivals, and street fairs.

The Castro is also known for being somewhat of a tourist attraction. The historic Castro Theatre, the former site of Harvey Milk’s home, and annual celebrations like the Castro Street Fair bring visitors throughout the year who come to get a glimpse of the neighborhood’s history or take part in festivities along Castro Street. 

While there’s no denying the Castro is a great place for a party, that’s not all that’s happening here. Off the main drag, quieter streets are lined with some of the city’s most impressive Victorian homes, plenty of outdoor cafes, restaurants, and shops. Many of the neighborhood’s walkable streets are packed with amenities and are home to a diverse range of artists, tech workers, people of all ages, and an overall friendly neighborhood vibe.

The neighborhood also offers a handful of convenient bus routes and an easy commute to tech hubs in the South Bay, along with notoriously sunny weather in nearby Dolores Park. This famous San Francisco neighborhood has an average sale price in the mid-$2 million range, according to

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Haight-Ashbury – Hippie Mecca

Haight-Ashbury San Francisco
Haight-Ashbury San Francisco / Photo byShelby L. Bell / CC BY 

The Haight is another one of San Francisco’s neighborhoods with a reputation that precedes it. Known as the birthplace of the 1960s counterculture and the Summer of Love, the Haight is still a place where you can see the Grateful Dead House, listen to a drum circle, and stock up on some overpriced tie-dyed souvenirs.

But the Haight has evolved beyond its hippie roots and is now more prominently divided into Upper Haight and Lower Haight. While Upper Haight encompasses many of the tourist-centered counterculture destinations that locals seek to avoid, the neighborhood is home to popular spots like Amoeba Records, The Booksmith, and Zam Zam. However, you can find quieter residential streets as you move further away from the main drag. 

Just a few blocks away, Lower Haight has become its own distinct neighborhood (without the touristy counterculture vibe). Lower Haight prides itself on being a lower-key, laid-back neighborhood with solid dive bars, colorful artwork, and affordable spots to eat. Victorian homes line the streets here, populated by young professionals and neighborhood-favorites like Tornado Pub and Cafe de Soleil.

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The Marina – Home of the Frat Bro

Marina District San Francisco
Marina District San Francisco / Photo by Guilhem Vellut / CC BY

The Marina has a reputation as the city’s stomping ground for former fraternity and sorority members, clad in a uniform of polo shirts and Lululemon. And while many of the neighborhood’s bars help uphold that fraternity-row reputation, there’s more to this neighborhood than a go-to spot for 21st birthday parties.

The Marina sits alongside San Francisco Bay, offering sweeping views of the water and the Golden Gate Bridge. The neighborhood is nestled between Fort Mason, Crissy Field, and the Presidio, offering up some of the most picturesque greenspace of any San Francisco neighborhood.

The Marina Green is usually packed with walkers, bikers, and runners, and the surrounding parks and dog-friendly beachfront make the Marina a perfect neighborhood for the outdoors enthusiast or dog owner. 

The neighborhood is also packed with places to eat and drink, and most of them are within walking distance from one another. Chestnut Street is home to popular eateries like Tacolicious, Delarosa, and the California Wine Merchant. While the Marina’s bar scene offers up its fair share of frat-friendly establishments, there are plenty of other places to grab a drink, too, like the Horseshoe Tavern or the Marina Lounge.

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Richmond District – Sleepy and Isolated

Richmond District
Richmond District

Nestled in the northwestern corner of the San Francisco Peninsula, the Richmond District has long had a reputation for being one of the city’s most isolated neighborhoods with not much to do. While some San Franciscans will stand by this and warn you that if you move to Richmond, you’ll never see your friends again, the Richmond District has grown into a neighborhood with a lot to offer. 

Richmond has a much younger feel than some of its neighbors due to the heavy student population from the nearby University of San Francisco, and the neighborhood is home to plenty of dive bars, like Trad’r Sam or Natives Bar, and some of the best Asian cuisine in the city, including spots like Good Luck Dim Sum.

The neighborhood is also tucked between some of the city’s best outdoor destinations, including Golden Gate Park, the Presidio, Lands End Trail and Ocean Beach.

Richmond is notoriously foggy, but the laid-back neighborhood boasts quieter streets than many other city neighborhoods, proximity to the beach, and fewer crowds. Inner Richmond (east of 19th Avenue) tends to be livelier, offering more nightlife, shopping, and dining, while Outer Richmond is quieter with easy access to trails and open space.

The homes in the Richmond District also tend to run a little lower than the rest of the city—currently, median homes prices sit in the $1.9 million range, according to 

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