For Project Backboard, Community Change Starts on the Basketball Court

The longer you stare at this abstract masterpiece, the more you notice. The rectangles meet with triangles which overlap against circles that come back around to join the rectangles, all of which meld together without ever losing form. Different shades of red, blue, green, and yellow draw your attention to each individual polygon, but also form a sense of cohesion when you take a step back. It’s a beautiful work of art worthy of your consideration. 

No, we’re not standing in some stuffy art museum admiring the works of a long-dead artist. We’re high above Kinloch Park in Kinloch, Missouri, which borders Ferguson just outside of St. Louis. What we’re looking at is a basketball court. Three basketball courts, actually. And it wasn’t that long ago that all three were in a state of decay and disrepair.

That was before Project Backboard founder Daniel Peterson and painter William LaChance got their hands on the 20,000-square-foot court. The 175 feet slab of concrete, which is bigger than the Sistine Chapel ceiling for those keeping score, was transformed from a rundown block of asphalt pocked with cracks and weeds into a work of art.

A work of art with six basketball hoops and a three-point line, but a work of art all the same.

"We intentionally designed the basketball courts to have these really enormous fields of color," LaChance told the Riverfront Times in 2017. "We were kind of thinking ahead to when people will be using the basketball courts and be playing ball on them. Potentially when the players or onlookers are [watching the game] they're actually completely surrounded by singular colors." 

Looking down at the Kinloch Park court now, it’s no wonder it was recently named one of the best designed basketball courts in the world by Vogue. Ironically, artwork wasn’t even in the equation when Peterson started Project Backboard in 2014 as a “parting gift” to Memphis, the city he’d lived in while working for the NBA’s Memphis Grizzlies.

Courtesy of Project Backboard / Instagram

“Most of the public outdoor courts in Memphis didn’t have lines on them,” says Peterson, who now calls Southern California’s Orange County home. “When I saw the situation in the public parks I figured, well, it's not that challenging to go out and just start adding the lines. I’ve got a little bit of a math background. I’m comfortable doing this stuff. I just got permission and grabbed a stencil and went out and started painting three-point lines and foul lines and out of bounds lines.”

From there, Peterson kept finding more local basketball courts to fix up. The real game changer didn’t happen until he started working on the dilapidated court at Pierotti Park. 

“I came to this court that had shade structures on the side...that the city had commissioned an artist to make. And so I thought I’ll just ask the artist what colors the lines should be and what color I should paint the key and the center circle. And he ended up coming up with a design for the entire surface of the court. I was like, oh boy, I better figure out to make this work.”

And that’s what he did, creating a finished product that you couldn’t miss, highlighted by deep pink and cobalt blue paints to demarcate the key and center circle. 

“It made it really clear to me that the artwork could be a really important piece in terms of activating the space,” said Peterson.

Photo by Nick / Courtesy of Project Backboard

Taking a step back for a second, what’s so important about a fancy-looking basketball court? The United States is littered with basketball courts. Tons of them. Depending on where you live, your neighborhood probably has at least a handful of them, often sitting empty until the next pick-up game breaks out haphazardly.

Peterson sees basketball courts as more than just a place to play a game. To him, they’re a place where a kid first learns what it means to be a part of a community.

“For me growing up, the first time I really interacted with adults who weren’t responsible for my well-being; they weren’t teachers, they weren’t coaches; they’re just community members, was on basketball courts. It was playing pick-up basketball. You’re 13-years-old and all of a sudden you’ve got a 40-year-old guy on your team and a 40-year-old guy on the other team, and some college kids mixed in there and it's the first time where you’re really...being a community member without the bumpers on. You’re out there interacting with people for a common goal.”

“Even if it is just winning a basketball game, you’re learning what it means to be a neighbor.”

If you can make a basketball court into something bigger, more important than just a slab of concrete with two hoops on each end, then you can create a sense of community that didn’t otherwise exist. And that is what’s so important about a fancy-looking basketball court, according to Peterson. 

“From my perspective, adding the art into the equation...it draws people from outside the neighborhood into the park. Brings people from the neighborhood, who maybe wouldn’t otherwise use that park, into the space. The colors and the fact that it’s art means more people can feel comfortable around it. And then by increasing the number of people in the park, we found that you’re increasing park safety and people are actually taking care of the court.”

Peterson says that one important extra step he takes with every new project is handing out posters of the artwork that will eventually be painted on the court. In theory, someone takes that poster home and hangs it on their bedroom wall. They take on a sense of pride knowing that’s their home court. So the next time they play a pick-up game on it, they’re not as likely to throw their soda can or Gatorade bottle on the ground. Instead, they might spend a couple extra minutes picking up chip bags and candy wrappers in order to keep their court clean and take ownership of something in their community. 

And for Peterson and Project Backboard, it really is about instilling the notion that this is your court. 

“Basketball courts are really the heart of a lot of communities. They play an outsized role in a lot of people’s lives. I think that you can get people caring about their community if you get them caring about their basketball court. Other issues might not get your group excited about being a neighbor or being involved in the community, but if you can get them thinking about how I can make a difference in my community through the basketball court, then I think you can have a very powerful way to get...young people and young men...to become active members of their community.” 

Perhaps ironically, the artwork is often one of the easiest parts of the process. Peterson says it usually accounts for “less than a third of my budget” while most of the money goes towards renovating the surface of the court, fixing cracks in the concrete, and laying two coats of the resurfacer to keep everything durable. That’s not to diminish the role of the artwork, but simply to say that “you get a lot of value back for not that much additional cost.”

Courtesy of Project Backboard / Instagram

He almost always works with a local artist on each court, asking them to create a design (or submit one they’ve already done) which he then puts a grid on top of. From there, Peterson uses construction chalk lines to create a grid on the court surface. Then, he draws a design outline on the court, having the artist double check to approve everything once he’s done. While fine details and shading can often be hard to replicate, the finished product is usually close enough to the initial design that few would even notice. 

A large part of that has to do with the hard work that volunteers put into helping get each court in game shape. Peterson always lines up a collection of volunteers to help out beforehand but can almost always count on “impromptu volunteers” showing up as well.

“In every place we work, there’s always people who come by, and then end up working on the surface. I get a real kick out of that because I know those are the people who, when I leave, watch over the court. They had a chance to put some sweat equity in.”

Project Backboard has quickly expanded beyond its Memphis beginnings. Along with Kinloch Park in St. Louis, Peterson has also resurfaced one of the iconic basketball courts on Venice Beach in Los Angeles (“The famous ‘White Men Can’t Jump’ court”). He’s also got projects in the works from New York to Atlanta to San Francisco to Maryland and plenty of places in between. “Most of the major cities you can think of, I’ve spoken to folks there.”

While working together and collaboration are the heart of what Peterson is trying to accomplish with Project Backboard, ultimately he hopes that it will morph into something inspirational that doesn’t always require his hands-on work.

“I expect that I’ll always try to maintain a certain number of courts that I identify and develop. Projects that I’m leading directly. But I want to put a lot more towards building resources that other people who are interesting in better basketball courts can leverage.”

“For me, the biggest thing is just changing people’s minds, getting people to think differently about who is responsible for public spaces,” Peterson added. “This is not to let the parks department off the hook but I get emails from kids asking, ‘can you come put nets up in our park?’ And what I tell them is, I’m always happy to talk to people about how to make your court better, but the first step is, you’ve got ten guys out there playing...put in two bucks each and put that up. You know, take some ownership of your public space. That’s really where I see Project Backboard growing. Giving people the information and letting them feel empowered that they can take some ownership of their public space.” 

Project Backboard will get a chance to show itself off during NBA All-Star Weekend as part of the Show LA Love event in Venice that runs from February 14 to 18. A slew of parties, clinics, and basketball tournaments will be hosted on the beachside teal and purple court.

Courtesy of Project Backboard

For Peterson, it’s another feather in his cap but he’s not stooping to put that cap on just yet. He hopes to be able to paint the other three Venice courts nearby soon. Even if he gets to do that, it probably won’t be enough to stop the momentum.

“Every time I do a court I’m trying to one-up myself one way or another.” 

While he considers all of the courts to be his “babies,” the bar is currently set by the one in Kinloch. The extra special touch is that the court is practically adjacent to St. Louis Lambert International Airport. Peterson said that when he was leaving St. Louis, he looked out his window and could see the court below, a colorful beacon in a sea of browns, greys, and greens.

It’s a nice bonus. But perhaps even that pales compared to the effect that court will have on the surrounding community. It’s an effect that started taking place even before they were finished remaking it. 

“I think it was day two or day three, I was out there painting with some folks and this guy got out of his car and came over to talk to the people there and came over to talk to me.” 

“The next day he came back with his own paint supplies and got to work.”

Courtesy of Project Backboard / Instagram
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