Developer Nile Niami and Hilton & Hyland agent Drew Fenton previously promoted a $100 million spec home called “Opus” in Beverly Hills by releasing a highly strange and provocative video back in May. The short film featured women in lingerie and gold-painted models lounging around the extravagant mega-mansion. Although there wasn’t really a storyline, the developers clearly believed that sex could sell. 

According to The Real Deal, their strategy didn’t quite work. The expensive home actually dropped $15 million off the price after hitting the market for only a month. Other fancy goodies that originally came along with the hefty $100 million price tag were removed from the listing, including three Damien Hirst paintings, a gold Rolls-Royce Dawn, and a Lamborghini Aventador Roadster.

The 20,500-square-foot property sits on the coveted Billionaire’s Row in Beverly Hills. It boasts seven bedrooms, eight bathrooms, a Cristal-stocked Champagne room, and moving glass walls connecting to the estate’s indoor and outdoor swimming pools.

Earlier this year, a surprising number of Los Angeles realtors tried channeling their inner Hollywood by creating fun, eye-catching shorts as a way to promote luxury listings. In an effort to stand out from the crowd, realtors tried out-doing each other, first through musicals, then through interpretive dances, and then finally, of course, through sexy models. Ultimately, it seems, the price tag remains the most important selling point.