Landing PGA of America Headquarters Boosts Frisco's Status as 'Sports City USA'

Landing professional sports organizations has become a sport all its own for city leaders in Frisco who just landed another huge victory. After emerging from a field of more than 200 competitors, the city sealed the deal for PGA of America to relocate its headquarters from Florida to Frisco.

PGA will not only become Frisco’s eighth major sports resident, it will also boost the city’s pro sports diversity, which spans from football, baseball, basketball, and hockey to soccer, lacrosse, indoor football, and now golf.

What Makes Frisco ‘Sports City USA’

In the same manner that teams recruit players, Frisco is a champion at recruiting teams.

When the Dallas Cowboys outgrew its former Valley Ranch home in Irving, they moved to Frisco and built a new state-of-the-art facility, The Star in Frisco, from the ground up. In addition to offering scheduled tours, the 91-acre complex contains the NFL team’s world headquarters, the multipurpose Ford Center indoor football stadium, and a sports medicine center as well as an Omni Hotel and entertainment district with restaurants and shops. While the Cowboys practice at Ford Center, they play home games at AT&T Stadium in Arlington.

The Dallas Rattlers play their home games at Ford Center at The Star in Frisco. In 2017, the team relocated to Frisco from Rochester, New York and became the only Major League Lacrosse (MLL) team in Texas.

Though the Dallas Stars take to the ice for home games at American Airlines Center in Dallas, the NHL team is headquartered in Frisco and practices at Dr. Pepper StarCenter.

Based in Frisco, FC Dallas is an American pro soccer team that competes in the U.S. and Canada as a member of the Western Conference of Major League Soccer.

The Frisco RoughRiders, the Double-A affiliate of the Texas Rangers MLB team, are a crowd favorite. In 2018, 468,259 fans attended RoughRiders games at the Dr. Pepper Ballpark in Frisco, and for the 14th consecutive year, the RoughRiders beat all 30 Double-A franchises for the highest attendance.

The Texas Legends are the NBA G League team and minor league affiliate of the Dallas Mavericks. Based in Frisco, the Legends play home games at the Dr. Pepper Arena

The Texas Revolution, a professional indoor football team and current CIF Champion, also plays its home games at the Dr Pepper Arena in Frisco. 

New PGA of America Headquarters: The ‘Silicon Valley of Golf’

The PGA of America relocation deal is unquestionably a win-win for all concerned. Despite a state and local incentive package valued at more than $160 million, city officials expect a $2.5 billion economic impact over the next two decades, which will put Frisco in a league all its own for attracting major players in sports. 

PGA of America dubbed its future home the Silicon Valley of Golf, which will offer the clustering potential to draw even more golf-related entities to Frisco. The move coincides with the need to bring a new generation of younger and more culturally diverse players to the sport of golf.

As anchor of a mammoth 2,544-acre master-planned project going in on Frisco’s northern edge, the 600-acre PGA of America complex will essentially be a mixed-use development within a mixed-use development. 

Besides a 100,000-square-foot headquarters and education facility, the multifunctional campus will contain two 18-hole championship golf courses, a nine-hole short course, practice areas, and a 35,0000-square-foot clubhouse as well as a 500-room Omni Hotel, a 127,000-square-foot convention center, and about 40,000 square feet of retail space.

Under a 25-year agreement, Frisco will own the golf courses, practice areas, clubhouse, and convention center, and over 300 local high school golfers will practice weekly at the facility. An Omni partnership will own the resort and manage the entire operation, excluding the PGA headquarters.

According to the Frisco-PGA deal, two PGA Championships, two KPMG Women’s PGA Championships, and possibly a Ryder Cup will be held in the city. 

The PGA development also fills several voids in Frisco’s circuitry by providing a flagship to the mostly-undeveloped northern part of the city, rounding out tourism with a resort-style hotel, and adding more conference space.

"But also, the grander vision is we're going to be partners with potentially transforming an entire sport,” Mayor Jeff Cheney told the Dallas Morning News. “For the sport of golf, the epicenter will be in Frisco."

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